Gladstone Design created the brand identity for a new Private GP Service. The brand had to reflect the ethos of the service; which is holistic patient-centred healthcare, while conveying the distinguished, professional and reassuring service offered by the healthcare professionals.
“Gladstone Design are an absolute pleasure to work with. They are full of creative ideas, enthusiasm and capability. They work quickly and to time. They have a great eye for the visual impact of a campaign, yet also has a fabulous grasp of business. They research the brief well, bring a lot of ideas to the table, but also manage to be helpfully decisive. I would not hesitate to recommend them.”
Dr Cath Aboud, Your Private GP service
We devised a circular organic shape within the typographically-led icon, to reflect the idea of continued support, complete care and dedication – the core values and aims of the GP service. The overall modern and clean look also evokes a gentle, caring feel. The successful launch campaign was based around ‘time’ as research showed this to be a major factor in winning private health clients.
Video is an increasingly successful medium with which to effectively connect with your audience. A short, well-edited film ensures people understand in the quickest time possible, what your key offerings and unique selling points are. In this case we embedded a video of the GPs, showing their clean and modern working environments, thereby seamlessly reassuring potential clients of the professionalism of those GPs and their insight into the needs of their client base.
And of course, what brand would be complete without a full suite of printed stationery?
We continue to work closely with Your Private GP Service to produce marketing campaigns throughout the year and ongoing brand management.