The Road Haulage Association (RHA) is the UKs only trade association solely dedicated to road hauliers. They support over 7000 members who, between them, operate approximately 250,000 trucks across the UK and internationally. With a huge reach of 495million through media sources worldwide the RHA are the voice of the road haulage industry.
We were approached by the RHA to help freshen up their marketing collateral. Working closely with the marketing team we developed a more on-brand visual identity which is replicable across all brand communications. Using bold colours, robust but structured layouts, introducing iconography to enhance and support messaging. All reflecting the modern, friendly, customer-focused brand they are today. We rolled this out across a wide range of printed media, including the annual report, sponsorship and membership brochures, training prospectuses and conference brochures to name a few.
From posters to infographics to adverts, we continue to work closely with the RHA on a large variety of projects.